Strategic Growth Advisory Group
SSA Capital focuses on producing immediate and significant increases in sales and dramatically improving sales effectiveness for corporations and private equity portfolio companies through intensive, hands-on work that impacts key sales levers. SSA Capital’s strategic growth services include the following:
I. Sales Effectiveness Assessment
- Conduct live field-work with personnel to review sales process including:
- - Objective setting
- - Customer targeting/acquisition
- - Strategy formulation
- - Product knowledge
- - Selling skills (questioning/probing, presentation, closing)
- - Follow-up
- Review customer pipeline and prioritized opportunities that can be closed
- Interview sales management and evaluate processes, tools, and procedures
- Review product offering and markets being served
- Identify and quantify selling and marketing opportunities that can make a positive and immediate impact
II. Sales Implementation & Training
- Institutionalize customized selling processes
- Work with sales management to develop and roll out effective coaching and management strategies
- Ingrain new sales strategies through intensive in-field coaching, including utilization of detailed reports to “zero in” on results and critical sales activities
- Develop customized tools (selling and sales management)
- Quantify sales results
- Define detailed action plans for implementation of new sales strategies and processes
- Launch and execute agreed upon strategies
- Support training through one-on-one coaching directly in the field
III. Market Opportunities:
Implementation of New Product and Private Label Strategies
- Review current product base and customer requirements
- Identify potential private label/new product line extensions/opportunities
- Develop product strategy and roll out plan
Pricing and Promotional Strategies
- Analyze existing pricing structure and benchmark against competition
- Review promotional plan and/or ongoing programs
- Identify potential pricing and promotional opportunities to generate revenue growth (i.e. implement increased volume strategies such as volume discounts, loyalty programs, standing orders, etc.)
IV. Organizational Development
- Assess hiring process and compensation strategies
- Implement a comprehensive recruiting and compensation plan
- Institutionalize ongoing hiring and compensation procedures
- Analyze and recommend effective organizational structures
How to get started
It’s simple to begin a strategic growth initiative with SSA Capital. SSA Capital takes a “hands on” approach and works with existing information and resources in order to limit the time and effort required of the client. Typically, SSA Capital follows the process below:
- Sign a joint non-disclosure agreement
- Conduct an initial discussion related to the company’s sales performance and goals
- Meet with the client’s marketing and sales management to develop a better understanding of the sales environment
- Conduct live field rides with sales representatives as appropriate to view the current sales process
- Develop a detailed action plan which outlines recommended strategies and next steps for impacting sales
- Work jointly with the client to drive and implement strategies to achieve dramatic sales growth
Industry Experience
SSA Capital has worked in an extremely wide array of industries. Click here for a listing of industries.
Examples
Click here to see a few case studies which outline the client’s current situation, the actions taken and the sales results achieved.
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